AMIN Worldwide

AMIN Worldwide
Type Alliance
Industry Advertising, Marketing
Founded 1932
Headquarters Wayzata, Minnesota, USA
Area served Worldwide
Key people

Executive Committee:

Bill Coontz, President AMIN North America
Jim Dalton, Vice President AMIN North America
Michael Reineck, Treasurer AMIN North America
Janna Sundby, Membership Manager AMIN North America
Andre van der Meer, President AMIN Europe
Website http://www.aminworldwide.com/

AMIN Worldwide (Advertising and Marketing International Network) is a global alliance of independently owned advertising agencies[1]. Its member agencies are located across North America, Europe, Asia and the Pacific Rim. AMIN is one of the six agency networks that make up The Summit Group[2].

History

AMIN was formed in 1932 as a way for small to mid-sized advertising agencies to share media and research resources. Today the alliance works to help its members learn how to adapt to the ever-changing landscape of advertising through open member-to-member communication, consumer data[3], conferences, summits, guest speakers and case studies.

As of 2010, AMIN has 27 member agencies in North America, 14 in Europe and 8 in Asia and the Pacific Rim. These agencies have combined billings of more than $2.6 billion, and an average agency size of $55 million in billings. The North American Alliance is led by a nine-person executive committee and has one employee. In September 2010, it was named one of Fuel Lines' Top 14 Advertising Agency Networks[4].

At its most recent Social Media Summit, 14 member agencies presented case studies featuring social media successes with new product launches, and shared tips on reaching bloggers, repurposing content and growing online fan bases. The association also unveiled its social networking site, which was built to allow its members to seamlessly collaborate and share industry information. Using a platform similar to popular social networking sites, the new aminworldwide.com gives its members a place to reach out to other members, share resources, display work, post case studies and discuss industry issues online[5].

On October 5, 2010, the digital media management platform TRAFFIQ announced a partnership with AMIN, positioning TRAFFIQ as the recommended digital media platform for AMIN member agencies.[6].

References

  1. ^ Martin, Tom (2008-08-01). "Advertising 5.0: Who Will You Be?". Advertising Age. http://adage.com/smallagency/post?article_id=130059. Retrieved 2009-02-17. 
  2. ^ "Large comms agencies strengthen global ties". Marketing Service Talk. 2007-10-10. http://www.marketingservicestalk.com/news/loe/loe107.html. Retrieved 2009-12-11. 
  3. ^ Sass, Erik (2008-07-17). "AMIN Taps MRI for Data". Media Daily News. http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=86757. Retrieved 2009-02-17. 
  4. ^ "The Top 14 List of Advertising Agency Networks for New Business". Fuel Lines. 2010-09-24. http://fuelingnewbusiness.com/2010/09/24/the-top12-list-of-advertising-agency-networks-for-new-business/. Retrieved 2010-10-14. 
  5. ^ "AMIN to Host Social Media Summit; Launch Social Networking Site for Members". PR Newswire. 2010-01-22. http://www.prnewswire.com/news-releases/amin-to-host-social-media-summit-launch-social-networking-site-for-members-82431667.html. Retrieved 2010-01-27. 
  6. ^ "TRAFFIQ Partners With AMIN Worldwide to Offer Advanced Digital Media Management to Members". 2010-10-05. http://www.traffiq.com/pr/amin. Retrieved 2010-10-28. 

External links